Direct marketing is simply direct communications with carefully selected consumers with the aim of getting an immediate response and cultivate lasting customer relationship. Customers who prefer not to leave the comforts of home or cannot find time to shop are enjoying the convenience of direct marketing. Direct marketing comes to the consumer even without the influence of any outside party. A combination of both direct and indirect marketing strategies is used by many small businesses to make their products known.

Find out how consumers are learning about new products and services available in the market through different direct marketing examples discussed below:

  • Print Ads

Print materials are promotional fliers, leaflets, and brochures distributed to prospective clients. These usually contains announcement about your product line, the special rates and discount offers. It also informs clients where to find your business. Fliers can be distributed to previous customers through mail or anyone interested in your product line. Strategic locations for handing out fliers or leaflets are high traffic areas like malls, supermarkets, church, schools, parking areas, etc.

  • Email, SMS and MMS

Emails are widely used as a direct marketing approach now and these reach the consumers fast. These methods do not cost much. Likewise, mobile marketing messages can be delivered 24/7. Mobile marketing messages are either SMS or short message service and MMS or multimedia message service. However, in October 2013, the Federal Consumers Protection Act has stated that it is illegal to contact consumers through their mobile unit without previous consent to send marketing messages.

However, emails allow a more interactive experience. You can attach images and detailed product information .Visual is appealing and draws in consumers’ interest. A simple text cannot achieve to generate that kind of interest from consumers. Emails also have tabs that redirect clients to the checkout page.

  • Direct Mail

This method brings your message to consumer’s home. At home, a consumer can give time to read mails and go over the materials enclosed and finds interest in your brand. Post mail can be kept not like e-mails that can be deleted. As long as the brand is seen in the house, the consumer is reminded. Direct mail however, should be kept limited and reasonable to avoid consumer being overwhelmed by these ad materials that keep coming. Later, it will be discarded even without opening it and even create aversion to your company.

  • Websites

Consumers who visit your websites have already an interest in your business and product. Your website is your avenue to address customers’ concerns in many ways. As much as possible attend to them and not ignore them. Your website contains information about your company, location, and a brief history. Include your business hours and contact numbers. A vicinity map can be helpful especially if clients are not familiar to the place.

  • Telemarketing

This employs marketers that contact consumers through telephone aim to generate more qualified leads that can be converted to successful purchases.

  • Direct response

Direct Response Television DRTV comes in two basic forms. The long form or more known as Infomercials with 1/2 to 1 hour running time and gives a detailed description of a product. The short form commercials run for 20-0 seconds only ad ask viewer’s respond by calling the phone number flashing on the screen or visit a website.

Direct Response Radio air ads that prompt listeners to call a toll-free phone number or visit a unique Web URL. The DRR is using a specific tracking mechanism to find out results of the Ad

Direct Response magazines and newspapers usually include a direct response call-to-action like a number, toll-free, coupon for redemption or a QR code.

  • Others

Other direct marketing examples include voicemail marketing, broadcasting faxing, coupons, inserts, out-of-home and grassroots or community marketing.

Other than these mediums, what else do businesses have not explored to reach the market? Meanwhile, consumers are already saturated, bombarded with all sorts of direct marketing tactics. Sometimes it is just pushing a product to generate a sale, but consumers are being wise now to buy only what they actually need.

Clark Schafer is Chief Marketing Strategist at Strategic QB: Leading Edge Marketing for Small Businesses that “NEED THE KNOW HOW” and “DON’T HAVE THE TIME”.  Clark also has 30+ years experience in video and marketing. You can reach him via email at Clark@StrategicQB.com.  [fake-likebooster]

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