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How Will Google’s Continued Efforts To Display Content Directly In Search Results Impact SEO?

Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news edit…
Link: How Will Google’s Continued Efforts To Display Content Directly In Search Results Impact SEO? via searchengineland.com

By |October 6th, 2014|Search SEO|0 Comments|

Is Your Online Reputation Impacting Your Business?

REQUEST A FREE REPUTATION EBOOK:
http://bit.ly/FreeRepEBOOK

DID YOU KNOW THAT ONLINE REVIEWS HAVE HIGH TRUST… SECOND ONLY TO PERSONAL RECOMMENDATIONS

DEVELOPING A STRONG ONLINE COMPANY IMAGE IS IMPORTANT, AND CAN BE EFFECTIVE, ESPECIALLY WITH SO MANY LOOKING FOR GOODS AND SERVICES ONLINE!

NOW THE BEST PART IS IT’S NOT AS DIFFICULT AS YOU MIGHT THINK!

LET’S SHARE 5 EASY STEPS … #1…. DO AN HONEST EXAMINATION OF YOUR CURRENT ONLINE REPUTATION. CHECK GOOGLE AND YAHOO AND RECORD WHAT YOU FIND, WHETHER IT’S POSITIVE COMMENTS ABOUT YOU AND YOUR BUSINESS… OR NOT SOOO GOOD!

IN STEP 2… IDENTIFY WHAT YOU NEED TO CHANGE TO HELP CREATE A 5 STAR REPUTATION.. YOU KNOW, WHAT TO DO ABOUT NEGATIVE FEEDBACK … AND POSITIVE COMMENTS….

STEP 3 REVIEW YOUR RESEARCH AND DETERMINE YOUR BEST STRATEGIES FOR MOVING FORWARD. IN THIS STEP ASK WHERE ONLINE YOUR COMPANY IS SHOWING UP THE MOST… IS IT FACEBOOK OR OTHER SOCIAL MEDIA… MAYBE YOUTUBE!

THEN DETERMINE WHERE YOUR TARGET CUSTOMERS & CLIENTS ARE SPENDING TIME ONLINE… TO UNDERSTAND WHERE YOU’LL NEED TO COMMUNICATE TO REACH THOSE FOLKS!

STEP 4 – IT’S TIME TO CREATE YOUR REPUTATION GAME PLAN… TO DEVELOP THE 5 STAR IMAGE YOU DESERVE! YOU’LL NEED TO CREATE VALUABLE AND TARGETED CONTENT YOU CAN SHARE WITH CURRENT CUSTOMERS AND YOUR CLIENT YET TO BE.

AND FINALLY STEP 5 … YOU SIMPLY IMPLEMENT YOUR PLAN… YOU CREATE THE WRITTEN AND/ OR VIDEO CONTENT IN YOUR STRATEGY.. AND DISTRIBUTE IT SO IT CAN FOUND IN THE SEARCH ENGINES AND OTHER ONLINE PLATFORMS.. LIKE YOUR SOCIAL MEDIA, WEBSITES AND YOUTUBE.

AND IF YOU NEED ANY ADDITIONAL HELP AND INFORMATION … WE WANT TO SHARE SOMETHING WITH YOU!

IT’S OUR NEW EBOOK … DETAILING REPUTATION MANAGEMENT AND MARKETING … WHAT IT IS AND HOW TO [...]

5 Elements You Need in Your Reputation Game Plan

Are you afraid of what people will say about you online? Some businesses are so scared they don’t do any online marketing… however there is a major flaw in that strategy and thinking!

Potential customers and clients are online and will comment regardless of what your business does or does NOT do!

But, luckily creating and managing an online business reputation is easier than many believe. By being proactive and taking specific steps, you can successfully manage your business image online. In the process, you can develop a steady business brand and reputation that crosses over both offline and online arenas.

Creating your company’s message and taking it to the world on the internet is just a very valuable and effective marketing tool in your overall business “marketing toolkit”. In this day and age, many believe this is one of the top strategies you can implement for your business.

Check out this 5 step game plan to start increasing your online reputation:

Game Plan Element #1: Determine Your Current reputation status

Begin with a totally honest evaluation of your current online image and reputation. Do Google searches (and other search engines, like Yahoo, etc) for your full name, company name, brand and/or other key phrases. You’ll need to look at the first couple pages of results on Google and other search engines. Use a excel spreadsheet or Google doc to record your findings – list the urls, position on the page and the comments you find on each of the web pages. You can also use a tool of ours to help collect information from some of the traditional review sites.

Game Plan Element #2: ID Changes That Are Needed

Review each result on your findings spreadsheet, then determine the comments [...]

10 Big Brand Facebook Tactics Any Business Can Use

Facebook Tips: How to model your business page after the big brands!
So you started your business Facebook page a few months ago, but nothing is really happening? You might be thinking this just doesn’t work for me! Well, before you give up on one of the top marketing platforms available, spend some time and learn — from the BIG Boys!
It might be easier than you think to model what Facebook’s major players do. Check out this article and learn how some of the top biz brands keep their fans coming back…
Link: 10 Big Brand Facebook Tactics Any Business Can Use via www.socialmediaexaminer.com

By |March 26th, 2014|Uncategorized|0 Comments|

10 Steps a Local Business Can Take Today to Improve SEO

I have a no-brainer question for you (Hey, I know you’re tapped out on brain power after filling out that winning Billion Dollar NCAA Bracket)!
Would you like to get more customers for your brick-and-mortar business? That’s a rhetorical question. If you have a brick-and-mortar business, of course you want more customers. Running a business is hard work. You might have a steady flow of loyal existing customers, but we always need to make…
Link: 10 Steps a Local Business Can Take Today to Improve SEO

By |March 19th, 2014|Uncategorized|0 Comments|
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    What You Need to Know About Latest Facebook Updates to Your Business Page

What You Need to Know About Latest Facebook Updates to Your Business Page

Facebook is always changing…
And, the latest changes should be helpful for businesses and their pages.
In this article by Shelly Kramer, the latest changes are spelled out in a clear manner.
She explains that it’s crucial for local businesses to take a look at all the information provided about its brand – checking the info is complete and it represents the brand or company. Additional information now displayed includes maps, business hours and website URL, and it’s important to have all that content as complete as possible.
I agree with Kramer when she says the moves by Facebook are to compete with Google… with an ultimate goal of giving a potential customer all the information he or she needs without ever having to leave the friendly confines of FACEBOOK!
You can check out the entire article HERE: http://bit.ly/1ftPXMD

29 free Internet tools to improve your marketing starting today

This post originally appeared on the Buffer blog. Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it. Finding a good marketing shortcut feels especially great, considerin…
Link: 29 free Internet tools to improve your marketing starting today via thenextweb.com

Direct Marketing Benefits to Businesses

A powerful tool, direct marketing provides businesses with the means to communicate with their potential market. Available to both small and large businesses, promotion of services and products in a brand-savvy and media-driven consumer market need tactics and strategies to be noticed. To be noticed, businesses need to implement well-planned direct marketing campaign. Moreover, businesses need knowledge of direct marketing benefits to help them get the most out of their ad campaigns:

Targeted Ideal Customers. A well-research customer profile helps the business target specific groups. With the use of tailored messages, customers who will need or want the products or services are easily identified. This makes the ad campaign more focused with higher chances of achieving results. Therefore, a well-targeted ad campaign equips businesses with accurate understanding of customer response to the products and services offered.

Cost-effective. When direct marketing is targeted at a specific segment of customers, it helps set realistic goals and increase sales even at a low cost. Direct marketing keeps the personnel cost low since some of the employee effort are dispensed with.

Increased Sales To Current And Lapsed Customers. Current customers keep buying because their relationship with the business is maintained. Maintenance of accurate customer records and well-planned promotional tactics keep this relationship and boost sales to the existing customers. Relationship with lapsed customers can be re-established to rekindle sales. Again, accurate records filed efficiently help in finding out why the customers left or stopped buying from the business.

Improved Customer Loyalty. Strategies to maintain customer loyalty are used to keep and build the relationship. Personalized promotions, birthday greetings, discount offers, and invitation to sales are ways of creating link with the customers and increase their personal connection to the business.

Creation of New [...]

By |February 7th, 2014|Direct Marketing|0 Comments|

How Do Consumers Benefit From Direct Marketing?

Direct marketing is simply direct communications with carefully selected consumers with the aim of getting an immediate response and cultivate lasting customer relationship. Customers who prefer not to leave the comforts of home or cannot find time to shop are enjoying the convenience of direct marketing. Direct marketing comes to the consumer even without the influence of any outside party. A combination of both direct and indirect marketing strategies is used by many small businesses to make their products known.

Find out how consumers are learning about new products and services available in the market through different direct marketing examples discussed below:

Print Ads

Print materials are promotional fliers, leaflets, and brochures distributed to prospective clients. These usually contains announcement about your product line, the special rates and discount offers. It also informs clients where to find your business. Fliers can be distributed to previous customers through mail or anyone interested in your product line. Strategic locations for handing out fliers or leaflets are high traffic areas like malls, supermarkets, church, schools, parking areas, etc.

Email, SMS and MMS

Emails are widely used as a direct marketing approach now and these reach the consumers fast. These methods do not cost much. Likewise, mobile marketing messages can be delivered 24/7. Mobile marketing messages are either SMS or short message service and MMS or multimedia message service. However, in October 2013, the Federal Consumers Protection Act has stated that it is illegal to contact consumers through their mobile unit without previous consent to send marketing messages.

However, emails allow a more interactive experience. You can attach images and detailed product information .Visual is appealing and draws in consumers’ interest. A simple text cannot achieve to generate that kind of interest from consumers. [...]

6 Advantages of Direct Marketing for Businesses

Direct marketing is a technique used by companies trying to highlight and sell products through unsolicited contacts with current, potential, and lapsed customers. It takes many forms but always asks customers to take immediate action. Email marketing is one of the top forms used by businesses in Kansas and all over the world. It is easy to use at a low cost with fast customer connection. Another common form is telemarketing where sales associates call to build potential customers or retain current customers. At the heart of direct marketing is the ad campaign where the products are presented. When the ad campaign succeeds, business will thrive. Why direct marketing? Here are 6 Advantages of direct marketing:

Instant Traceable Results. Since direct marketing campaigns request responses from potential customers, tracking results is fast and can help the business owner make decisions. Information of customers is stored in a physical file or in a cloud based phone system. It makes it easier to contact them for updates of the business and for future campaigns. A specific number is assigned to a specific ad campaign that is added to the list in the file or virtual phone system. This determines which campaign is leading for the number of calls will show the results and provide the marketer more data to analyze the results, which eventually influences decision-making and help the business thrive.

Brand Loyalty Building. Brand loyalty happens when customers keep coming back for a business service or product. It is built with direct marketing where customers receive information on deals and discounts for which they become repeat customers. Strong customer direct relationship is built through this method. Soliciting customer response and feedback works to the favor of the [...]